EXPERIENCES

04

Voice has been top of mind for a few years now, especially ever since home assistants entered the scene. But where there’s always been a distance between ‘robot’ and human, Alexa takes voice to the next level. By humanising Alexa, she becomes an actual part of our lives, whilst improving them simultaneously.

MAX AMORDELUSO


‘A BUSINESS MUST 
BE WILLING TO 
TRANSCEND ITSELF
AND SHED ITS 
OLD SKIN.’ 

Experiences, everybody loves them. In fact, the next generation lives for them. That’s why brands need to step up their game and create experiences consumers will never forget. From Alexa to Bose and a real Smartphone Orchestra. Dept Festival brought it to the table.

Think acoustic and electric guitar music shouldn’t be mixed? The ShowHawk Duo proves you wrong. This is probably the most unexpected acoustic guitar performance you’ll see for a long time. Let these two British lads (Mikhail Asanovic and Jake Wright) amaze you and you’ll understand why they’re such a popular act.

SHOWHAWK DUO

An orchestra made up of smartphones? It’s 2019, so why not? Imagine shimmering musical sound fields in a concert hall, mass choreographies at festivals, unprecedented audience participation in theatre shows and spontaneous flash mobs at parties or demonstrations. The Smartphone Orchestra opens up numerous possibilities to share experiences with mass audiences.

SMARTPHONE ORCHESTRA


ALEXA: AS SOCIAL AND
COMMUNICATIVE AS
PEOPLE ARE

MAX AMORDELUSO

ALEXA AND HUMAN COMMUNICATION

THE SOCIAL ASPECT OF A VOICE ASSISTANT

IS ALEXA SOLVING PROBLEMS?

THE FUTURE

04

EXPERIENCES

Experiences, everybody loves them. In fact, the next generation lives for them. That’s why brands need to step up their game and create experiences consumers will never forget. From Alexa to Bose and a real Smartphone Orchestra. Dept Festival brought it to the table.

Voice has been top of mind for a few years now, especially ever since home assistants entered the scene. But where there’s always been a distance between ‘robot’ and human, Alexa takes voice to the next level. By humanising Alexa, she becomes an actual part of our lives, whilst improving them simultaneously.

MAX AMORDELUSO


‘A BUSINESS MUST BE WILLING TO 
TRANSCEND ITSELF AND SHED ITS 
OLD SKIN.’ 

Think acoustic and electric guitar music shouldn’t be mixed? The ShowHawk Duo proves you wrong. This is probably the most unexpected acoustic guitar performance you’ll see for a long time. Let these two British lads (Mikhail Asanovic and Jake Wright) amaze you and you’ll understand why they’re such a popular act.

SHOWHAWK DUO

An orchestra made up of smartphones? It’s 2019, so why not? Imagine shimmering musical sound fields in a concert hall, mass choreographies at festivals, unprecedented audience participation in theatre shows and spontaneous flash mobs at parties or demonstrations. The Smartphone Orchestra opens up numerous possibilities to share experiences with mass audiences.

SMARTPHONE ORCHESTRA

MAX AMORDELUSO


ALEXA: AS SOCIAL AND
COMMUNI-CATIVE AS
PEOPLE ARE

Max Amordeluso is the Lead Evangelist for Amazon Alexa in Europe and, of course, he loves Alexa. He believes voice assistants are radically changing our interaction with machines. This technological shift can make us less dependent on our phones but could also help elderly people live more comfortable and independent lives.

According to Max, we’re going through a new technological revolution. How humans and machines are interacting is changing dramatically. The way we access information and connect with each other via various interfaces is altering. 

In the 1990s, the newest interface was the web, in the 2000s it was mobile and now Voice User Interfaces (VUI) is the next disruptive phase. It comes with many opportunities and it’s going to change our daily lives as previous phases did.

Using our voice to communicate is natural, in fact, many of us quite enjoy talking. We understand other fellow humans via their spoken words in addition to context and body language. However, machines don’t have those added layers. Moreover, language and all its connotations are not simple to build and quickly add to existing technology. So to get their “voice” right, Amazon allows — among other things — any developer globally to develop built-in capabilities (also known as skills) for Alexa in their own market.

ALEXA AND HUMAN COMMUNICATION

Max explains how a fully developed and tailored Alexa can help us be more social and rely less on technology. Smartphones or laptops will no longer isolate us. Voice is conversely like the Alexa commercial shows us: a woman sitting in a bus and getting answers from Alexa without missing the events that take place around her. With voice assistants such as Alexa, we are not constrained by personal technology anymore. We can be social, aware of the reality that surrounds us whilst getting the answers we need.

THE SOCIAL ASPECT OF A VOICE ASSISTANT

So Alexa allows us to be social, is easy to use, and is more natural. Thus it has been embraced by all demographics. In fact, this technology is particularly useful for the elderly. For example, it can help them remember to take their medicine, to go outside for some air or even simply entertain them by playing their favourite music. This can improve people’s well-being and help older people who might be living at home alone. The best part is that Alexa continuously learns from our habits so her words, answers and reminders can become more tailored as time goes on.

IS ALEXA SOLVING PROBLEMS?

Sooner than you might think, machines will live with us and we will communicate with them just like we do with our friends and family. And once voice technology truly takes off, who knows what the future holds.

THE FUTURE